Volvo Project V536
Creative direction
Design leadership
Design direction
Design strategy
Motion design
Storytelling
Design leadership
Design direction
Design strategy
Motion design
Storytelling
As the creative design lead, I led a groundbreaking project collaboration with Volvo’s Innovation Labs, Meta's executive leadership, and strategists. We developed a comprehensive 360-campaign for Volvo's new V536 rechargeable prototype vehicle, drawing inspiration from the "butterfly effect" and integrating mobility technology across the AR, VR, and digital collectibles landscape.
Partnering with Meta’s design and sales teams, we created a nature inspired butterfly concept for the V536 digital launch, brought to life through an interactive AR experience developed with Meta Spark. The campaign combined immersive storytelling with a collectible strategy to drive engagement, conversion, and trackable vehicle reservations.
Blending art, LiDAR technology, and digital marketing, the work set a new benchmark for automotive launches and scalable, cross-channel innovation.
CREDITS
Meta Creative Shop Strategy Team: Glenn Davis, Rick Dennis and Antonio Marcato
Creative Shop Autos MV2 Director: Tom Gilmartin
Meta VP Global Head of Creative Shop: Nicola Bell
Lead Designer: Chris Kennedy
Producer: Annie Porter
Client Partner Manager: Jennifer Okafor
Senior Design Manager: Lorena Ospina
Creative Design Lead: Carlo A. Flores
Model: Maricela Margaret Waliany