Meta
Storytelling Niagara Mohawk Building
Storytelling Niagara Mohawk Building
CLIENT: META
CREATIVE DIRECTION, DESIGN LEAD, MOTION DESIGN, STORYTELLING
CREATIVE DIRECTION, DESIGN LEAD, MOTION DESIGN, STORYTELLING
PROJECT BRIEF
Inspired by the iconic Niagara Mohawk building in Syracuse, New York, I embarked on a transformative creative journey to highlight Meta's new Storytelling team as a key focus. This ambitious two-part animation, reminiscent of 'Powers of Ten,' showcases my strong design leadership and unwavering creative direction.
Over an intensive 4-month period, I collaborated closely with a skilled team of designers and artists to conceptualize and bring this groundbreaking piece to life. Together, we reimagined the iconic building as a symbol of Meta Creative Shop's innovative newly formed design team.
This project demonstrates my ability to craft a compelling narrative through powerful visual storytelling, showcasing not just my project management skills but also my talent for leading creative teams. It serves as a testament to my capacity to convey the team's vision, priorities, and the endless possibilities of the Metaverse through a visually captivating and immersive experience.
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/8dafe369-8ff2-40a2-82eb-da52313b90e2_rw_3840.jpg?h=d76c5074f671200f78fa57691eb46d19)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/a5d3f69e-3d20-4d21-9044-454dd3093fab_rw_3840.jpg?h=96e0c866dc02605614660b40786df3ad)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/fb9ed8ee-36d2-4aa2-8940-ae4aa871cdb4_rw_3840.jpg?h=a36357d0af082bf02fac3e315ea3d2cb)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/367f70d8-704d-4b6a-9329-2070dea9a7da_rw_3840.jpg?h=49f7ed37ef3673dbaa2b4cdec779defa)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/d059ce93-0aa7-4259-9722-ccb0a2bf576d_rw_3840.jpg?h=27e938c69f385a02b53e6d9714c93613)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/7b2b6d88-2c01-4531-94e6-a945448fa58d_rw_3840.jpg?h=45d9c3675f1d7a1ac04539bedc6b2575)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/133f914f-7409-4730-a6cf-9583c53c4aa3_rw_3840.jpg?h=4718cd8746194a0e0a2712d719c8c059)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/f392b90b-2c86-4322-94f6-ccf65efef1c6_rw_3840.jpg?h=1a345d393d4b0738c43f2c7e6df55e64)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/dcc41c4d-4d9c-4ced-b2a5-d2310f67ad96_rw_1920.png?h=53c8bb6dd0ef78e916aabdd6b6432944)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/c5bc9814-d4fb-4085-aea3-035f28584b3d_rw_1920.png?h=7aedc239f42b240623f6191d6eed98ee)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/8214c801-bd71-41dd-8470-aba1aaa4c386_rw_3840.jpg?h=f32db3290af2798e2a2a99db87da13e1)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/22e41b61-ba4b-487c-9ce5-c86a29cc1ca2_rw_1920.jpg?h=e38695f12f42700e7579269165942179)
![](https://cdn.myportfolio.com/4c38631a4680958ddeb5e3818d18d450/cbc493fb-d612-4da6-b758-c2a764ccf38a_rw_1920.jpg?h=2d77558ceb2612b7e59d7c90ebf4ba70)
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CREDITS
Spirit of Light model by David Alexander
Music by Bear McCreary, sampled from the Foundation, Apple TV+ original series soundtrack
CREDITS
Spirit of Light model by David Alexander
Music by Bear McCreary, sampled from the Foundation, Apple TV+ original series soundtrack