Meta
Storytelling Niagara Mohawk Building
Storytelling Niagara Mohawk Building
CLIENT: META
CREATIVE DIRECTION, DESIGN LEAD, MOTION DESIGN, STORYTELLING
CREATIVE DIRECTION, DESIGN LEAD, MOTION DESIGN, STORYTELLING
PROJECT BRIEF
With an intro inspired by Powers of Ten, this two-part animation was produced to announce the new Storytelling team on Creative Shop at Meta. Told through the lens of a reinterpretation of a classic, historic and iconic art deco monument, the Niagara Mohawk building, in Syracuse, New York.
With an intro inspired by Powers of Ten, this two-part animation was produced to announce the new Storytelling team on Creative Shop at Meta. Told through the lens of a reinterpretation of a classic, historic and iconic art deco monument, the Niagara Mohawk building, in Syracuse, New York.
The building was used to serve as a narrative and discovery device, using the story of art deco as an allegory for rebirth, innovation, and transformation.
Over the course of 4 months, each piece of the building was painstakingly, concepted, designed and fully realized in 3D. The exterior fidelity was largely preserved, but the interior blended several classic art deco locations: the skylight from the Burbank City Hall; the former halls of the McGraw Hill Building in New York; the wall reliefs from Battersea Station in London, and the palatial elevator halls of the CalEdison Lofts in downtown Los Angeles.
The larger than life, imaginative engineering of the building, from its structured strong horizontal lines, it’s gold muraled interior and the statue at the head of the building, the ‘Spirit of Light,’ represent visual metaphors related to the new team, its vision, priorities, and world building future.
–––––––––––––––––––––––––
CREDITS
Spirit of Light model by David Alexander
Music by Bear McCreary, sampled from the Foundation, Apple TV+ original series soundtrack
CREDITS
Spirit of Light model by David Alexander
Music by Bear McCreary, sampled from the Foundation, Apple TV+ original series soundtrack