Meta
Storytelling Niagara Mohawk Building
CLIENT: META
CREATIVE DIRECTION, DESIGN LEAD, MOTION DESIGN, STORYTELLING
PROJECT BRIEF
Inspired by the iconic Niagara Mohawk building in Syracuse, New York, I embarked on a transformative creative journey to highlight Meta's new Storytelling team as a key focus. This ambitious two-part animation, reminiscent of 'Powers of Ten,' showcases my strong design leadership and unwavering creative direction.
Over an intensive 4-month period, I collaborated closely with a skilled team of designers and artists to conceptualize and bring this groundbreaking piece to life. Together, we reimagined the iconic building as a symbol of Meta Creative Shop's innovative newly formed design team.
This project demonstrates my ability to craft a compelling narrative through powerful visual storytelling, showcasing not just my project management skills but also my talent for leading creative teams. It serves as a testament to my capacity to convey the team's vision, priorities, and the endless possibilities of the Metaverse through a visually captivating and immersive experience.

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CREDITS
Spirit of Light model by David Alexander
Music by Bear McCreary, sampled from the Foundation, Apple TV+ original series soundtrack
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