Medyear
Creative direction
Art direction
Design strategy
Motion design
Storytelling
Medyear is a healthcare platform designed to simplify the patient experience, giving users seamless access to their medical records and direct communication with a network of over 700,000 doctors. Partnering closely with Medyear’s leadership, I led the development of a clear, accessible launch campaign aimed at introducing the platform to a broad audience.
Grounded in user research and built in collaboration with the product’s UX and internal design teams, we created a cohesive visual identity focused on clarity, trust, and ease of use. This foundation extended into a narrative-driven film that translated complex healthcare interactions into an intuitive, emotionally engaging story. Beginning in a familiar hospital waiting room, the film transitions into a more abstract, surreal journey, reflecting Medyear’s ability to transform a traditionally fragmented system into a connected, user-friendly experience.

The campaign successfully introduced Medyear’s value proposition, driving strong engagement and establishing a scalable visual language that supported both brand awareness and long-term product adoption.

Design Direction by Carlo A. Flores
Written by Panya Chheng and Ted Hayden
Produced by Ted Hayden
Music and SFX by Carlo A. Flores
voice over Carlo A. Flores
Additional animation and 3D graphics by
Chris Villa and Freddy Morales