Logitech Chorus
Creative direction
Design leadership
Design direction
Design strategy
Vendor management
Live action
Motion design
Storytelling
Design leadership
Design direction
Design strategy
Vendor management
Live action
Motion design
Storytelling
In a groundbreaking collaboration, Meta and Logitech redefined VR accessories with Logitech CHORUS for Meta Quest 2. As Creative Design Lead, I spearheaded the campaign with cross-functional teams to drive sales and position Logitech as a Metaverse leader.
The campaign translated an auditory experience into a visual, multi-sensory system across paid, organic, and VR community channels. Inspired by Logitech’s “Defy Logic,” it evolved from an all-digital concept into a hybrid of live action and digital storytelling, brought to life through a fully remote shoot in collaboration with The Source.
The campaign translated an auditory experience into a visual, multi-sensory system across paid, organic, and VR community channels. Inspired by Logitech’s “Defy Logic,” it evolved from an all-digital concept into a hybrid of live action and digital storytelling, brought to life through a fully remote shoot in collaboration with The Source.
The result drove strong commercial impact, becoming a Logitech best-seller and helping define a scalable model for future Reality Labs partnerships, contributing to significant media investment and the emergence of a new accessory category for Meta Quest.
CREDITS
Meta Creative Shop Strategy Team: Elise Davis, Bruno Pieroni
Live action and motion graphics vendor: The Source, Inc. Paris, France
Lead Creative Shop Executive Director: Chiwei Lee
Meta Creative Shop Global Executive Director: Jimmie Stone
Lead Designer: Chris Kennedy
Producer: Annie Porter
Client Partner Manager: Jennifer Okafor
Senior Design Manager: Lorena Ospina
Creative Design Lead: Carlo A. Flores
Model: Maria Fleischman