Iconic 80s film and novel ‘Less Than Zero,’ served as a springboard for this private event at the now closed Hollywood Standard hotel. The film and novel informed all the creative ranging from event posters, postcards, collectible glasses, identity and a short film. The aesthetic used 80s inspired typography, imagery and artists of the era from Barbara Kruger to Divine highlighting the theme of luxury, sophistication, drugs and mortality.
Less Than Five Zero
A promotional campaign for a private industry event at the Standard Hotel Hollywood.