Meta
Into The
Autoverse
CLIENT: META
CREATIVE DIRECTION, DESIGN DIRECTION, DESIGN STRATEGY, MOTION DESIGN, STORYTELLING
PROJECT BRIEF
Horizon Worlds and the Meta Quest boast incredible opportunities for innovative storytelling and immersive craft.
The Meta Creative Shop Autos team rolled out "INTO THE AUTOVERSE"; a virtual summit on the Metaverse and AR/VR are driving new, ground-breaking immersive experiences aligned with top-tier leading Automotive brands. The team shared crucial learnings, insight, and platform-first solutions.
The Creative Shop design team crafted a cohesive and visual asset system to be used in the summit. An aesthetic and range of visuals that could encapsulate the larger design ethos – speaking on a conceptual level to the overarching themes and translating core ideas in a way that would immediately illustrate the multidimensional nuance of the Autoverse.
How does one visualize the Metaverse on a conceptual level? The core concept was theoretical in nature, infinite energies circulating, dark matter building and coming together to form a doorway or wormhole to a reality of sights, universes, and imagination beyond our comprehension. A vehicle of light and data take shape, representing the viewer's voyage into this new future realm.
The original soundtrack was crafted by Protesta, an elaborate and nuanced audio-sonic experience that translates the depth, impact, and intensity of the visuals in a seamless and engaging way.
This project is a testament to the vision and ability of the Meta Creative Shop design team: thoughtful intentional design and deep in-depth conceptual engagement.
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CREDITS
Meta Creative Shop Strategy Team: Glenn Davis, Rick Dennis and Antonio Marcato
Creative Shop Autos MV2 Director: Tom Gilmartin
Creative Shop Global Executive Director: Jimmie Stone
Lead Designer: Chris Kennedy
Senior Design Manager: Lorena Ospina
Original Music by Protesta
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