Snapchat IPO
Roadshow
Art Direction
Motion Design
Brand Design
Design Systems
Campaign Development
Design Leadership
Team Management

Snapchat’s historic Initial Public Offering marked a defining moment as the company introduced its brand, technology, and global influence to Wall Street, investors, and future shareholders.
The film was designed to communicate the company’s business strategy, explosive growth, and cultural relevance while preserving the playful, unconventional personality that made Snapchat one of the most recognizable social platforms in the world. It was an enormous creative undertaking, bringing together executive interviews, international productions, original motion graphics, and an extensive editorial process into one cohesive cinematic experience.

Leading a team of five designers, I art directed an eclectic collection of animated transitions, title sequences, typography, and information graphics. Grounded in Snapchat’s signature yellow and company typeface, each graphic featured a distinctive treatment unified by consistent design elements, transforming complex business insights into engaging, accessible storytelling.

The presentation also introduced Spectacles, Snapchat’s pioneering camera-equipped glasses, showcasing a new category of wearable technology that allowed users to capture experiences directly from their own perspective. For the first time, we unveiled Spectacles’ inventive circular video format, demonstrating how this unique perspective integrated seamlessly with the Snapchat platform and reimagined the way people could capture and share moments.

We also highlighted the imaginative launch strategy, including a pop-up activation in Venice Beach featuring a uniquely designed, interactive kiosk with a playful, oversized bubblegum machine aesthetic. This unexpected retail experience transformed the introduction of a new technology into a memorable, distinctly Snapchat moment.


This ambitious production combined executive storytelling, international shoots, and footage celebrating Snapchat’s global community into a cohesive cinematic presentation. Beyond the IPO, my work extended across product launches, B2B communications, and branded content, helping shape Snapchat’s visual storytelling for audiences worldwide.