META QUEST
DRM
Wireless
CLIENT: META
CREATIVE DIRECTION, MOTION DESIGN, BRAND DESIGN, CAMPAIGN DEVELOPMENT, PERFORMANCE MARKETING, DESIGN LEADERSHIP, TEAM MANAGEMENT, STRATEGIC DESIGN
CREATIVE DIRECTION, MOTION DESIGN, BRAND DESIGN, CAMPAIGN DEVELOPMENT, PERFORMANCE MARKETING, DESIGN LEADERSHIP, TEAM MANAGEMENT, STRATEGIC DESIGN
PROJECT BRIEF
Working in close partnership with Accenture leadership, account teams, and the Meta Creative X organization, I led the design direction for a bespoke Meta Quest 3S campaign within the Performance Marketing Innovation stream. The work was grounded in Meta’s brand guidelines and informed by Mark Zuckerberg’s 2024 guidance at Meta Connect, specifically the introduction of the portal graphic device as a Meta wide visual primitive. We treated the portal graphic device as a core design element, referencing the Meta Quest headset lenses while enabling visual movement between worlds and experiences, forming the foundation of our Innovation stream design ecosystem.
Using Meta’s Optimistic typeface and color palette, we refined this language into a modular, performance driven system designed to scale across the DRM Wireless ecosystem. Rather than one off executions, we built a flexible framework capable of supporting a full 360 rollout across formats, placements, and acquisition driven needs.
Within this ecosystem, we developed two hero spots for the Innovation stream. One positioned Meta Quest as a courtside NBA viewing experience within XStadium, emphasizing presence and immersion. The second promoted Xbox Game Pass on Meta Quest, highlighting access to hundreds of premium titles including Starfield, Sea of Thieves, and Halo Infinite through cloud gaming. Both executions were typographic forward, using dynamic supers layered over live action gameplay and in headset footage to create kinetic, high impact storytelling.
All creative was designed to flex seamlessly across on air, web, and social placements, scaling between vertical 9:16 and 16:9 formats to meet the demands of a true DRM Wireless ecosystem.
Together, these executions supported Meta Quest DRM Wireless acquisition goals, contributing to measurable lift across key performance metrics including engagement and conversion. The campaign demonstrated the value of a modular, scalable creative ecosystem that could flex across motion and static, meet the demands of a full DRM Wireless rollout, and deliver consistent performance while maintaining a strong, recognizable Meta Quest brand presence.
Together, these executions supported Meta Quest DRM Wireless acquisition goals, contributing to measurable lift across key performance metrics including engagement and conversion. The campaign demonstrated the value of a modular, scalable creative ecosystem that could flex across motion and static, meet the demands of a full DRM Wireless rollout, and deliver consistent performance while maintaining a strong, recognizable Meta Quest brand presence.
CREDITS
Account Managers
Eric Mannell
Christinana Chang
Emily Schade
Miguel Atkins
Eric Mannell
Christinana Chang
Emily Schade
Miguel Atkins
Executive Creative Directors
Roger Baran
Roger Baran
L6 Creative Director
John Nguyen
John Nguyen
Copy Leads
Warren Miller
Becca Cook
Warren Miller
Becca Cook
Art Direction
Thomas Durante
Michaël Balsat
Vanessa Wong
Kong Lu
Thomas Durante
Michaël Balsat
Vanessa Wong
Kong Lu
Lead Producers
Kristin Bruckner
Britany Baker
Kristin Bruckner
Britany Baker
3D Leads
Brian Loosey
Gavin Morrissey
Ryan Haury
Brian Loosey
Gavin Morrissey
Ryan Haury
Animators
Megan Shaw
Tandee Ireland
Megan Shaw
Tandee Ireland
Designers
Christie Salazar
Alyssa Coffaro
Samantha Bez
Christie Salazar
Alyssa Coffaro
Samantha Bez
A huge thank you to the incredible Accenture Meta team. Your talent, dedication, and collaboration made this campaign possible. From strategy and creative to execution across every platform, this work was only achievable because of the passion and expertise you all brought to the table. I am truly grateful to have been part of such an inspiring team.