Meta Quest DRM Wireless
Creative Direction
Motion Design
Brand Design
Campaign Development
Performance Marketing
Design Leadership
Team Management
Design Strategy

I led design for a Meta Quest 3S performance marketing campaign, partnering with Accenture, Meta Creative X, and account teams. Using Meta Connect 2024 as a creative foundation, we developed an encapsulating visual language that informed our motion design system, enabling us to showcase gameplay, live action footage, and typographic systems in a cohesive, scalable way.
Using Meta’s branding landscape, we built a modular, performance driven system designed to scale across the DRM Wireless ecosystem. Within it, we created two typographic forward hero spots, one showcasing courtside NBA viewing in XStadium, the other promoting Xbox Game Pass on Quest with titles like Starfield, Sea of Thieves, and Halo Infinite.
The work flexed across 9:16 and 16:9 for on air, web, and social, supporting DRM Wireless acquisition goals and driving measurable lift in engagement and conversion through a scalable, high performing creative system.

With the motion foundation established, we extended our design ecosystem into statics. A five piece DRM Stories campaign highlighted Meta Quest as a fully wireless device, using the portal graphic device to reveal immersive worlds behind live action models and leveraging a library of bespoke Meta Quest 3D design elements to create a recognizable visual language.
We translated the system into an XStadium static, building a high energy composition around Jimmy Butler and two additional NBA players. The portal device opens into a courtside environment, pushing immersion and depth, while the Meta Quest 3 faceplate and clean NBA and Meta Quest lockups anchor it firmly to platform and sport.


For Xbox Game Pass, the approach shifts to access and scale. Master Chief leads, with Sea of Thieves and Starfield contained within the portal to emphasize a unified library. The Meta Quest branded structure frames the experience, supported by Meta’s palette and typography for clarity and cohesion.
CREDITS
Account Managers
Eric Mannell
Christinana Chang
Emily Schade
Miguel Atkins
Executive Creative Directors
Roger Baran
L6 Creative Director
John Nguyen
Copy Leads
Warren Miller
Becca Cook
Art Direction
Thomas Durante
Michaël Balsat
Vanessa Wong
Kong Lu
Lead Producers
Kristin Bruckner
Britany Baker
3D Leads
Brian Loosey
Gavin Morrissey
Ryan Haury
Animators
Megan Shaw
Tandee Ireland
Designers
Christie Salazar
Alyssa Coffaro
Samantha Bez

A huge thank you to the incredible Accenture Meta team. Your talent, dedication, and collaboration made this campaign possible. From strategy and creative to execution across every platform, this work was only achievable because of the passion and expertise you all brought to the table. I am truly grateful to have been part of such an inspiring team.