Funnel
hacking
live
hacking
live
CLIENT: USER CINEMA
ART DIRECTION, MOTION DESIGN, REBRANDING, CAMPAIGN DEVELOPMENT, PERFORMANCE MARKETING, CINEMATIC WORLD-BUILDING, 3D DESIGN & DEVELOPMENT, EVENT BRANDING & LIVE EXPERIENCE DESIGN
ART DIRECTION, MOTION DESIGN, REBRANDING, CAMPAIGN DEVELOPMENT, PERFORMANCE MARKETING, CINEMATIC WORLD-BUILDING, 3D DESIGN & DEVELOPMENT, EVENT BRANDING & LIVE EXPERIENCE DESIGN
PROJECT BRIEF
I partnered with ClickFunnels and Usher Cinema to reimagine Funnel Hacking Live with a bold motion rebrand and fully integrated campaign. The goal was to translate the energy of the event into a visual system that could scale across every channel—live experience, broadcast, social, performance marketing, and print—while keeping acquisition and retention front and center.
The creative direction leaned into a techno-noir aesthetic inspired by Blade Runner and Tron. We explored cinematic 3D environments, AI-driven themes, and high-tech, luxury cues to create a world that felt futuristic yet uniquely Funnel Hacking Live. Months of design exploration and 3D development ensured the campaigns balanced innovation with authenticity, avoiding derivative tropes while pushing the brand into new creative territory.
When launched, the work struck a chord with the community and delivered real results across both years. Attendees embraced the refreshed identity, and the campaign drove an increase in ROI lift and a surge in attendance for both 2023 and 2024. Two years in a row, the vision proved successful, elevating the event while reinforcing its reputation as a forward-thinking, must-attend experience.
When launched, the work struck a chord with the community and delivered real results across both years. Attendees embraced the refreshed identity, and the campaign drove an increase in ROI lift and a surge in attendance for both 2023 and 2024. Two years in a row, the vision proved successful, elevating the event while reinforcing its reputation as a forward-thinking, must-attend experience.
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CREDITS
In collaboration with Daniel Usher / Usher Cinema
Creative & Production Partner: Mike Vanderwyst
CREDITS
In collaboration with Daniel Usher / Usher Cinema
Creative & Production Partner: Mike Vanderwyst