META QUEST
GIFTING
CAMPAIGN
CLIENT: META
CREATIVE DIRECTION, MOTION DESIGN, BRAND DESIGN, CAMPAIGN DEVELOPMENT, PERFORMANCE MARKETING, DESIGN LEADERSHIP, TEAM MANAGEMENT, STRATEGIC DESIGN
CREATIVE DIRECTION, MOTION DESIGN, BRAND DESIGN, CAMPAIGN DEVELOPMENT, PERFORMANCE MARKETING, DESIGN LEADERSHIP, TEAM MANAGEMENT, STRATEGIC DESIGN
PROJECT BRIEF
As Creative Director at Accenture, I directed the vision, look, and feel of the 2024 Meta Quest Seasonal Gifting Campaign, a high-stakes initiative launched during the peak November–December shopping season. I managed a full team of artists, writers, and creatives, collaborating closely with the Accenture DRM team and Meta Reality Labs to shape a “Holiday Agnostic” and “Quiet Luxury” approach that evoked festive energy without relying on traditional seasonal clichés.
With Teens and Young Adults making up about 60% of the Meta Quest audience—and their parents as primary purchasers—we crafted a strategy that bridged both groups. We combined nostalgia with polished, modern visuals, culminating in a clever device: arranging the Meta Quest 3S and Quest 3 lineup in the silhouette of a Christmas tree. This subtle yet festive image conveyed holiday spirit without explicitly stating it.
The campaign extended across Meta’s social media, Amazon, and Google, supported by a cinemagraph animation that elevated static hero imagery into a premium, thumb-stopping motion asset. Through this strategy, we delivered a campaign that felt both distinctly premium and holiday-ready, capturing the seasonal spirit with elegance and imagination.
With Teens and Young Adults making up about 60% of the Meta Quest audience—and their parents as primary purchasers—we crafted a strategy that bridged both groups. We combined nostalgia with polished, modern visuals, culminating in a clever device: arranging the Meta Quest 3S and Quest 3 lineup in the silhouette of a Christmas tree. This subtle yet festive image conveyed holiday spirit without explicitly stating it.
The campaign extended across Meta’s social media, Amazon, and Google, supported by a cinemagraph animation that elevated static hero imagery into a premium, thumb-stopping motion asset. Through this strategy, we delivered a campaign that felt both distinctly premium and holiday-ready, capturing the seasonal spirit with elegance and imagination.
CREDITS
Account Managers
Eric Mannell
Christinana Chang
Emily Schade
Miguel Atkins
Eric Mannell
Christinana Chang
Emily Schade
Miguel Atkins
Executive Creative Directors
Roger Baran
Roger Baran
L6 Creative Director
John Nguyen
John Nguyen
Copy Leads
Warren Miller
Becca Cook
Warren Miller
Becca Cook
Art Direction
Thomas Durante
Michaël Balsat
Vanessa Wong
Kong Lu
Thomas Durante
Michaël Balsat
Vanessa Wong
Kong Lu
Lead Producers
Kristin Bruckner
Britany Baker
Kristin Bruckner
Britany Baker
3D Leads
Brian Loosey
Gavin Morrissey
Ryan Haury
Brian Loosey
Gavin Morrissey
Ryan Haury
Animators
Megan Shaw
Tandee Ireland
Megan Shaw
Tandee Ireland
Designers
Christie Salazar
Alyssa Coffaro
Samantha Bez
Christie Salazar
Alyssa Coffaro
Samantha Bez
A huge thank you to the incredible Accenture Meta team. Your talent, dedication, and collaboration made this campaign possible. From strategy and creative to execution across every platform, this work was only achievable because of the passion and expertise you all brought to the table. I am truly grateful to have been part of such an inspiring team.