Beats Pop collection
Art direction
Motion design
Brand system
Visual development
Brand storytelling and integration
Xfn collaboration
360 campaign
Motion design
Brand system
Visual development
Brand storytelling and integration
Xfn collaboration
360 campaign
As Art Director for Apple and Beats Electronics, I led motion design for a global campaign with Spanish artist Okuda San Miguel, launching a bold new headphone line through a vibrant visual identity across digital and retail.
Working closely with the print and marketing teams, and music artist MNEK, I translated Okuda’s signature aesthetic into a vivid, playful universe of color that seamlessly aligned with the Beats brand. Our motion exploration paired his rich patterns with the energy of MNEK’s track COLOUR, crafting a kinetic narrative of repetition, pattern, and fluid product interaction, anchored by vibrant typography. The motion design exploration ultimately informed the direction of the print and physical campaign, including an extensive, versatile template ecosystem that could be adapted across multiple platforms and uses.
In collaboration with production, I worked with international teams to ensure localization across 40+ countries. I helped build schedules that encouraged experimentation while meeting delivery goals, and worked to maintain creative alignment across all motion, video, and print executions. The result was a cohesive, visually striking system that set the tone for a landmark Beats product line.
Seeing the work come to life across Apple stores worldwide and watching the campaign roll out internationally was an unforgettable career milestone.
Working closely with the print and marketing teams, and music artist MNEK, I translated Okuda’s signature aesthetic into a vivid, playful universe of color that seamlessly aligned with the Beats brand. Our motion exploration paired his rich patterns with the energy of MNEK’s track COLOUR, crafting a kinetic narrative of repetition, pattern, and fluid product interaction, anchored by vibrant typography. The motion design exploration ultimately informed the direction of the print and physical campaign, including an extensive, versatile template ecosystem that could be adapted across multiple platforms and uses.
In collaboration with production, I worked with international teams to ensure localization across 40+ countries. I helped build schedules that encouraged experimentation while meeting delivery goals, and worked to maintain creative alignment across all motion, video, and print executions. The result was a cohesive, visually striking system that set the tone for a landmark Beats product line.
Seeing the work come to life across Apple stores worldwide and watching the campaign roll out internationally was an unforgettable career milestone.
CREDITS
Artwork by Okuda San Miguel
Track: “Colour” by MNEK feat. Hailee Steinfeld on Apple Music: beats.is/Colour
Creative Direction: Casey Ryder
Motion and Design-Art Director: Carlo A. Flores
Senior Lead Producer: Tara Moncure
Motion Designer: Eric Zunkley
Digital Direction by Jason Mott
Graphic Design by Ailrick Young Jr.
Track: “Colour” by MNEK feat. Hailee Steinfeld on Apple Music: beats.is/Colour
Creative Direction: Casey Ryder
Motion and Design-Art Director: Carlo A. Flores
Senior Lead Producer: Tara Moncure
Motion Designer: Eric Zunkley
Digital Direction by Jason Mott
Graphic Design by Ailrick Young Jr.